# TRUE — Brand Guidelines (v1.0, updated 2026-07-13)

Canonical URL: https://asktrue.ai/guidelines/
Brand: TRUE (TRUE AI / truefinance.ai) — AI trading SuperApp on Solana.

## Logos
- **TRUE AI** (Wordmark) — SVG available on the page
- **Ask True** (Lockup) — SVG available on the page
- **True Trading** (Wordmark) — SVG available on the page

Download/copy SVGs at https://asktrue.ai/guidelines/

## Colors
| Name | Hex | Role |
|---|---|---|
| Violet | #5F37FF | Accent / interactive |
| Ink | #050505 | Primary background |
| Off White | #F2F1F7 | Primary text / surface |
| Blue | #160BE2 | Secondary / links |
| Green | #23B06C | Positive / confirm |
| Magenta | #C209A9 | Highlight |
| Sky | #81D9E8 | Info / soft accent |
| Gold | #ECB900 | Caution / emphasis |

## Typography
- **Display / Headings**: 'Instrument Sans', sans-serif — weights 500, 600, 700
- **Text / Body**: 'Inter', sans-serif — weights 400, 500, 600
- **Display / Condensed**: 'Bebas Neue', sans-serif — weights 400
- **Editorial / Accent**: 'Redaction', Georgia, serif — weights 400

## Voice & usage
### Tone
Direct, calm, and precise. TRUE speaks like a knowledgeable colleague — never hype, never filler. Short sentences. Confidence without exclamation marks.

### Do
Lead with the answer. Use plain language. Cite sources. Respect the reader’s time.

### Don’t
Don’t oversell, don’t bury the point, don’t use jargon for its own sake, don’t use emoji in product copy.