TRUE — Brand Guidelines

Official brand guidelines for TRUE (TRUE AI · truefinance.ai) — logos, colors, typography, and voice. Version 1.0, updated 2026-07-13. Interactive version requires JavaScript; full content below. Machine-readable: brand.md.

Logos

TRUE AI — Wordmark (SVG/PNG downloadable in the interactive page)
Ask True — Lockup (SVG/PNG downloadable in the interactive page)
True Trading — Wordmark (SVG/PNG downloadable in the interactive page)

Colors

Name	Hex	Role
Violet	`#5F37FF`	Accent / interactive
Ink	`#050505`	Primary background
Off White	`#F2F1F7`	Primary text / surface
Blue	`#160BE2`	Secondary / links
Green	`#23B06C`	Positive / confirm
Magenta	`#C209A9`	Highlight
Sky	`#81D9E8`	Info / soft accent
Gold	`#ECB900`	Caution / emphasis

Typography

Display / Headings: 'Instrument Sans', sans-serif — weights 500, 600, 700
Text / Body: 'Inter', sans-serif — weights 400, 500, 600
Display / Condensed: 'Bebas Neue', sans-serif — weights 400
Editorial / Accent: 'Redaction', Georgia, serif — weights 400

Voice & usage

Tone

Direct, calm, and precise. TRUE speaks like a knowledgeable colleague — never hype, never filler. Short sentences. Confidence without exclamation marks.

Do

Lead with the answer. Use plain language. Cite sources. Respect the reader’s time.

Don’t

Don’t oversell, don’t bury the point, don’t use jargon for its own sake, don’t use emoji in product copy.